7 Reasons to Host a Podcast
A podcast is similar to a radio show, but it is played on-demand on a particular app or streaming service. You can subscribe to it and listen to episodes whenever you like on your headphones, in the car, or through speakers. Podcasting is extremely popular these days and if you have ever considered hosting one, […]
Mobile marketing is the latest addition in the family of online advertising. And so far it happens to be the most effective and powerful one. Using it allows you to reach your target audience on their devices, thus getting larger outreach than many other kinds of media. Nevertheless, like any other kind of advertising it […]
In-house Marketing Vs Agency
Which is better: in-house or agency marketing? This is a question that probably every company with an increased need for advertising has considered. In our professional experience, we have worked with numerous clients. Some of them have an in-house marketing team. They delegate only part of their work to us and some trust us with […]
The New Era of Mobile Apps
How in 14 days the mobile phone has transformed into a virtual mall?
The world is facing another challenge – the global pandemic caused by COVID-19. What will be the medium and long term consequences of the coronavirus and how will the economy be restructured?
One of the effects that are currently being reported is the increase […]
Geotargeting during coronavirus outbreak
During the coronavirus outbreak, our analysis of where the Bulgarians came back from, showed the places in need of additional measures against the infection.
We have applied our technologies for mobile marketing and geo-targeting to locate Bulgarian citizens travelling to Bulgaria from coronavirus regions between 11 and 17 March 2020.
Most of the movement was located in […]
Go for Interactive Content
Web content must either educate, solve a problem, or entertain, combining these three. Just like that, you have a winning strategy. It’s crucial for marketing experts to follow the evolving marketing techniques and to adapt to the consumers’ needs. More and more professionals recognize the benefit of interactive content and surveys show that it is […]
Email Marketing in 2020
Email marketing in 2020 is something that for many years was discussed as a dying trend, but still, it lives, and it has even more to give than before. The challenge here is that the hard sales messages are directly sent to spam and remain never open. In March 2019, spam messages accounted for 56% […]
The Future of Web DesignBelieve it or not, very soon will be looking at the new twenties, but those of the 21st century.
Why is Employer Branding Important?Have you ever wondered what your employees think about your company?
The Modern Consumer’s NeedsTo stay relevant in the fast-running modern world, you have to be fast and adaptive.