A PR professional will work on your brand’s image and make it look good in front of your customers. But an amazing PR professional will take your values, believes, your idea of the product you have created, analyze and create an image which will present you to the world, not only to your target audience but to the general public. So, take a great one. This is what smart companies will do in the future. Here are some tips and tricks to keep you updated about the new trends.

Positive CSR

With all the issues, that humanity will face in the future, your positive image as a socially engaged brand is crucially important. CSR is a broad concept that can be tailored according to the company’s activities and abilities. Your PR campaign should contain not only the events but also their relevant coverage, spreading and result reporting. A socially responsible company can position better in the mind not only of its customers but also the future employees, thus improving its employer branding. It can strengthen the connection between you and the people connected to your business.

Earned Social Media

Earned social media trust is the new variation of spreading the traditional “word of mouth”. It is much more effective than having paid content, but it is hard to accomplish. Publishing engaging content that will gain likes and shares is extremely cheap, it’s actually free. The people who will generate this content is the thing you should pay for. Earned social media presence has the most value when people willingly share their experience with your brand and leave positive statements. This provides the kind of third-party trust an opinion that your customers seek.

Bring back the human face of brands

With all the trends of using artificial intelligence, chatbots, and automated messages and so on, the user will need to see the human side of your business. In this way, you will be able to fight with all the negative aspects of the digital world and the huge information flow. Choose values that represent you best and share them with your audience, interact with them and show solicitude. Having this done, when someone decides to complain about your company, you will already have built up image and reputation. Such a strategy will help you reduce the impact of the unfavourable reaction before you drop it out of control.