Mobile marketing is the latest addition in the family of online advertising. And so far it happens to be the most effective and powerful one. Using it allows you to reach your target audience on their devices, thus getting larger outreach than many other kinds of media. Nevertheless, like any other kind of advertising it has to be done professionally to work properly. To get you the desired results and to master your strategy, you will have to do a lot of research and gather some valuable information. Start with our tips on the topic.
Hyperlocal Targeting via Geofencing
Geofencing in mobile marketing is a hyperlocal targeting technique that allows you to create a virtual fence or a circle around a particular geographical area. The area will be rather small and when anyone with your mobile app is within it, a push notification will appear on their phone. This area-specific ad can include almost everything. Just imagine a voucher for a discount from the nearby store appears when you walk by. Or the offers and the menu from a restaurant, or a taxi-booking app around busy areas like airports or business parks. Wouldn’t you be impressed? One major point is that this kind of marketing is still not very popular. Only 2 out of 10 businesses are using it, so it is still an open field for the fast-to-decide.
Тhe two major purposes of marketing – first to create fresh, relevant, and catchy content. And second – to convince the users that a certain brand is worthy of their attention. User-generated content is the best way to accomplish both, and also, it is easy and does not require a lot of effort. This kind of content is the modern version of spreading the word of mouth and it is known to be more trusted and valuable than traditional ads. While traditional marketing strategies consider the people as the “message receiver” and the marketers are “message broadcasters”. User-generated content attempts to bridge the gap and bring the people into action which they highly appreciate. The well-organized campaigns will require the user to have only their phone in their pocket. Or to use some modern features like Instagram tags, stories, polls, etc.
Voice Search Optimization
Voice search was considered as a trend that will pass but it is here to stray and it is time for more brands to take it to a whole new level. More and more people are using it just during their daily routine. And with Amazon’s Alexa, Siri, and Google Home it will soon be in every home. The predictions say that nearly 50% of the searches in 2020 will be voice searches. 1/3 of smartphone users conduct at least one voice search per week. This calls for a new marketing trend and some adjustments. Voice search support in various apps and incorporation of long-tailed keywords in SEO.
Even though the results can make a real difference for your company. Mobile marketing is still a strategy for out-of-the-box thinkers, the pioneers, and the ones that want to be on top of the trend. Do you think your business is ready for such a step? We can help. Give us a call and let’s discuss the opportunities.