Digital Marketing

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  • In-house Marketing Vs Agency

    Which is better: in-house or agency marketing? This is a question that probably every company with an increased need for advertising has considered. In our professional experience, we have worked with numerous clients. Some of them have an in-house marketing team. They delegate only part of their work to us and some trust us with […]

  • The New Era of Mobile Apps

    How in 14 days the mobile phone has transformed into a virtual mall?

    The world is facing another challenge – the global pandemic caused by COVID-19. What will be the medium and long term consequences of the coronavirus and how will the economy be restructured?

    One of the effects that are currently being reported is the increase […]

  • Geotargeting during coronavirus outbreak

    During the coronavirus outbreak, our analysis of where the Bulgarians came back from, showed the places in need of additional measures against the infection.

    We have applied our technologies for mobile marketing and geo-targeting to locate Bulgarian citizens travelling to Bulgaria from coronavirus regions between 11 and 17 March 2020.

    Most of the movement was located in […]

  • Email Marketing in 2020

    Email marketing in 2020 is something that for many years was discussed as a dying trend, but still, it lives, and it has even more to give than before. The challenge here is that the hard sales messages are directly sent to spam and remain never open. In March 2019, spam messages accounted for 56% […]