Launching a new product for AXA PPP Healthcare
We rolled up our sleeves and created a short-term, as well as a long-term, marketing plan, including comprehensive activities schedule and detailed budget framework. Then, we focused on the creative and the execution: brand new website, shooting an impressive TV commercial, supported 24/7 by digital communication, PR and offline press coverage, as well as a BTL activation.
Furthermore, our team created exciting new print materials: information brochures, application forms, the service package and AXA’s personal insurance service cards. In addition, the mass media spread the launch news all around Bulgaria, raising further awareness.
The results were more than satisfying. The business goals of AXA for both 2017 and 2018 were fulfilled 100%.
AXA PPP Healthcare
Axa PPP International, controlled by AXA Group, is a widespread insurance company. It provides medical treatment to over 102 million customers around the globe. The project we took for AXA was the launching strategy for the AXA Group’s brand new service in Bulgaria: International Health Insurance. It’s a premium service, giving you access to health facilities and care, located all around the globe. The major goal of the strategy – target and influence just the right audience thus reaching the business goals of our client.