Marketing and Digital Strategy for Wellness
Prestige Wellness is the healthy addition to the family of the longstanding Bulgarian leader in manufacturing sweets, Prestige 96. Our task was to create a complete marketing and communication strategy. They challenged us to introduce this innovative and healthy product in an attractive and interesting way.
We started with in-depth research of the market. Based on the results, we created a stunning series of visual and communication materials, BTL and brand activation activities. We created a communicating strategy, incorporating special video, digital strategy and positioning the products in a summer event.
As a result, we increased brand awareness and the sales of the products. In addition, we supported the healthy lifestyle and the benefits of natural products.