Marketing Strategy for Alive, Revita
During this project, we had the opportunity to create from scratch and implement a marketing and communication launch strategy for Alive! Energy. Also, our client was expecting from us to fully guide the brand towards the right potential customers with precise market segmentation.
Our team created a dynamic mix of digital communication linked up closely with in-store materials, as well as certain guerilla tactics, that approached the target and grabbed the attention via various and meaningful touch points (including business centres, lifts and gas stations).
Although new on the Bulgarian market, Alive! Energy quickly became one of the top-of-mind brands in terms of both awareness and purchases at the highly competitive multivitamins market segment.